WeChat, enabling users to send instant text and audio messages while also having social media sharing features, is one of the world’s largest instant messaging apps with 762 million monthly active users1. WeChat users can send and receive money, pay bills, read news, and even check in for flights, and more! WeChat is almost a “companion app” for people’s everyday lives.
With communication services remaining at its core, WeChat highlights numerous functions that allow businesses to interact and build a strong relationship with their customers offline and online. WeChat marketing offers a powerful way to connect with consumers, which do have a great potential for brands to seek business growth in China.
Reach Chinese Audiences
WeChat has over 762 million active users a month with at least 10% outside China. The number of active users on WeChat far exceeds that on all other popular social media platform with the exception of Facebook.
Engaging Your Customers
WeChat has official accounts, which is a great way for a company to generate brand awareness. Through a WeChat official account, a brand can post media content like text, photos, videos and audio messages to their WeChat official account followers.
Being a mobile application, all information put up on the official accounts can be expected to reach the user sooner as most people have quicker access to a mobile phone than a laptop or PC. The addictive combination of switching between checking moments and chatting with friends provides the core loop. This engages users and keeps them returning to the app.
Raise Brand Awareness
WeChat Moments has become a platform not only for sharing ideas and emotions with friends, but also for selling a wide range of products and services. Brands can interact with users by sharing photos, texts and links on the app. Users can interact by liking, sharing and commenting on the posts. Moments Ad is a very good tool to deliver your ad message within users’ Moments interface in text format plus visual or video, which can greatly increase the brand awareness towards target audience.
1Source: Standard, 2016