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China Digital Marketing


Qihoo 360


Qihoo 360 is the leading internet and mobile security products and services provider in China. By pairing with the security products, Qihoo 360 search adopted a broad audience when it launched in 2012. Within a short period, Qihoo 360 has become the second largest search engine in China.

With the large coverage, precise targeting and safety guaranteed, Qihoo 360 helps you to target users quickly, thus open a convenient way to enter China market for you.






Reach Chinese Audiences

Qihoo 360 is the No.1 web browser provider. To build up your market position in China, search engine marketing with Qihoo 360 is essential.
There are billions of searches on Qihoo 360 every day, covering over 30%1 of search engine market share in China. With Qihoo 360 advertising, you can reach a vast number of Chinese users who are looking for your product and service.


Raise Brand Awareness

Advertising on 360 display network is a powerful way to increase brand exposure in China, which can boast over 2 billion daily impressions. The use of logos, colors and imagery will do a much better job of extending the reach of a client’s brand than search results alone. It’s a great way to get brand exposure.


Building Your Brand Image

360 Brand Express is an effective tool to improve the brand presence on the most popular search engine in China. Through 360 Brand Express, companies have the chance to personalize their own multimedia zone, which will be displayed in the first position on 360 result page when users type a specific keyword.


Targeted Advertising

Qihoo 360 advertising platform empowers advertisers to target specific audience groups by keywords, behaviors, category and interests, equipping you with full control over your campaigns.

 

1Source: Computerworld Hong Kong staff, 2015

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