Baidu is the fourth most visited website in the world and the largest Chinese search engine, which covers 95%1 of Chinese Internet users, Baidu accounts for over 80%2 of the Chinese advertising market revenue. Placing your advertisement in Baidu can let you reach customers in China and open up this market easily.
Reach Chinese Audiences
Baidu is the most-used search engine in China. To build up your market position in China, search engine marketing with Baidu is essential.
There are billions of searches on Baidu every day, covering over 60% of search engine market share in China. With Baidu advertising, you can reach a vast number of Chinese users, who are looking for your product and service.
Raise Brand Awareness
Advertising on Baidu’s display network is a powerful way to increase brand exposure in China. Baidu’s display network boasts more than 600,000 sites, with over 80 billion daily impressions. The use of logos, colors and imagery will do a much better job of extending the reach of a client’s brand than search results alone. It’s a great way to get brand exposure.
Building Your Brand Image
Baidu Brand Zone is an effective tool to improve the brand presence on the most popular search engine in China. Through Baidu Brand Zone, companies have the chance to personalize their own multimedia zone, which will be displayed in the first position on Baidu result page when users type a specific keyword.
Baidu’s advertising platform empowers advertisers to target specific audience groups by keywords, demographics, location, time, devices and interests, equipping you with full control over your campaigns.
2Source: Chinabriefing, 2015